This is going to be short, sweet and maybe a little painful. Stop trying to figure out how to get more fans on Facebook and start trying to figure out how to get more fans in real life.

Over the past few years I’ve seen too many companies try to figure out how to get their numbers up online and they beat their head against the wall because they can’t do it. 

The reality is, if you had fans in real life you would have fans online. So, refocus your efforts to create more fans and watch both your online and your bottom line numbers increase.