Spin is a powerful tool.  Recently, a politician calling for reduced federal spending targeted one study as being frivolous.  It involved a shrimp running on a treadmill.  His claim?  Paraphrased: “Half a million of our taxpayer dollars were spent teaching shrimp to run on a treadmill!”  TV reports even show footage of a shrimp running on a treadmill.  Compelling?  Yes.  Enough to cause outrage?  Maybe.  Truthful?  That’s debatable.

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This was recently posted on the Palmetto Technology Hub website in preparation for the Nonprofit Boot Camp, where Chris and Chase will be presenters.  It is specifically targeted to nonprofits, but easily applies to any business.  Enjoy!

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