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Nov
15
2011

Extra to make sure

post by Chase in Web Design

When we build a website, we spend about 20% of the allotted time designing the user experience and the graphics, and about 20% more programming the features of the site.  In other words, it only takes 40% of the process to build what you might expect to see when the website is finished.

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Nov
15
2011

RSS Available

post by Chase

Blog readers, you can now subscribe via RSS at feeds.feedburner.com/engenius.  Enjoy!

Oct
18
2011

Growing Older

Today is a big day for me – I’m now twenty-seven, despite the fact our summer intern thought I was in my mid-30’s.  (As a disclaimer, it was her second day on the job and I was driving our new minivan with a baby seat in the back.)

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Sep
26
2011

Philanthropy vs. The Market

post by Chase in Philanthropy

This TED Talk by Sasha Dichter is making its way through some of my circles of friends, thanks to Seth Godin's mention.

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Aug
23
2011

Shrimp spinning - or are they running?

post by Chris in Marketing

Spin is a powerful tool.  Recently, a politician calling for reduced federal spending targeted one study as being frivolous.  It involved a shrimp running on a treadmill.  His claim?  Paraphrased: “Half a million of our taxpayer dollars were spent teaching shrimp to run on a treadmill!”  TV reports even show footage of a shrimp running on a treadmill.  Compelling?  Yes.  Enough to cause outrage?  Maybe.  Truthful?  That’s debatable.

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