The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

Engenius Core Values: Innovation

Here at Engenius we talk a lot about engines. Engines are the force behind forward motion, and we love forward motion. We get excited about things like blazing new trails, breaking fresh ground, and expanding our horizons.

We’re always moving forward.

Let’s take the steam engine, for example. The steam engine was an integral part of the Industrial Revolution and in many ways it was responsible for rapid growth and urbanization throughout Europe and America. It powered the most important contributions of the era: machinery, locomotives, and ships. The steam engine was first patented in 1606 and for more than one hundred years it was tweaked, improved, and perfected. Today we see the evolution of this same concept in internal combustion engines and modern electric motors.

This is innovation at its finest: the creation, improvement, and adaptation of ideas.

steamboats

 

We incorporate new ideas.
If you were to spend a day in our office, you would most likely hear us chattering about the latest industry trends, referencing articles about digital marketing, or hosting an informal class session of “Engenius University” where individuals get an opportunity to share their expertise with the rest of the team. We are always learning.

We are constantly seeking to improve and perfect.
Much like the steam engine, our strategies, processes, and designs are constantly being developed. We aren’t satisfied with sitting still, and we know that in order to keep moving forward we must not only latch on to new ideas, but improve and perfect existing ones.

We simplify teaching for easier adapting.
We like to think we’re experts at teaching online marketing on a level people can understand. It is easy to get lost trying to read articles on SEO and Google algorithms. Our team is knowledgeable, but what use is our knowledge if we can’t teach it on a simplified level? The experience we gain must be adaptable, for our sake and for the sake of future innovators.

Ideas are the engine of innovation. Join us as we move forward.

 

Check out the rest of our Core Values series:
Integrity
People
Passion
Progress

Engenius Core Values: Progress

Over the past three years, we’ve grown our revenues by at least 50% each year and have more than doubled our employee count. Doing this has required teaching everyone who is a part of our team—from the CEO to the intern—how the business operates. Where does a dollar of revenue go? What is our net margin? How do we become more profitable?

These are the obsessions of many CEOs—though I know only a few companies that teach the answers to these questions to their entire team. We’ve taken that leap..

Giving our entire team access to our company’s business model leads to big-picture focus and great progress.

Understanding the business can’t require an MBA or three decades of management experience. It is something that anyone on our team can generally understand and apply to daily decisions in order to make our company better. Our key to progress is making it as simple as we can.

Recently, social media giant Twitter has been searching for a new CEO. One great challenge for that CEO is to figure out how this news-sharing tool can monetize its service without alienating its core user base—a big task, no doubt, and central to its business strategy. One reporter, in reference to the monumental task that lies ahead for that new CEO, stated, “Whoever gets that job is going to have to come up with a plan, and it’s likely to be a lot longer than 140 characters.”

While a comprehensive plan might be lengthier than that, the business strategy shouldn’t be. It should be so simple it can be memorable—and tweeted.

It must be something easily communicated. This simplicity enables teams to be engaged and all working toward success. It’s one of the reasons our company—born in the depths of the Great Recession—has thrived and grown every year we’ve been in business.

railroad

Keeping the strategy front and center, short and to the point, and constantly reinforcing it with the team creates one heck of a united front. It’s one solid, steam-powered engine, progressing along its charted path and barreling down the tracks with an unstoppable momentum.

Check out the rest of our Core Values series:
Integrity
People
Passion
Innovation: August 25

Engenius Core Values: Passion

We all feel excited about work every now and then (often on Fridays, interestingly), but how do you foster an authentic and optimistic spirit to learn, grow and do your best day after day, year after year?

Personally, I relish my role at Engenius. I have the honor of being the executive assistant to our CEO, Chris Manley. Much of the work I do is behind-the-scenes and can seem insignificant—making sure the printer has ink, helping answer questions if Chris is out of the office, etc. But in each small task lies the opportunity to complete it with excellence. If I can help Chris make the most of his time or take a worry off his mind, I am increasing his capacity to focus on leading Engenius. I have found that being faithful even with small or hidden tasks will result in being found trustworthy and capable. The passion I feel for the role, and my confidence that it can help drive the company forward, fuels me each day as I work to do my best.

Doing Little Things With Passion

I’m not alone in this. My co-workers feel the same way for the work we do for our clients. Without passion, Engenius could not keep its doors open. We have the very humbling privilege of serving businesses and nonprofits, all of which were started by passionate owners – entrepreneurs with dreams that have come to life. When those dreamers need help marketing their business, it is an honor to combine our passion with their passion and together create something spectacular.

“Do things with passion, or not at all.” – Unknown

I think the key to working with passion is simply loving what you do. I can say with confidence that our team loves what they do. I feel it the moment I step in the door each morning. There’s a contagious atmosphere around our office. It’s a beautifully managed tension of people working incredibly hard while enjoying our time together as friends. We love our jobs, our colleagues, our clients, and our community.

Passion gives birth to being focused and completing work with excellence. Engenius is a great place to work because we each give everything we’ve got each day. So here’s to working hard today and getting to do it all again tomorrow.

Check out the rest of our Core Values series:
Integrity
People
Progress
Innovation: August 25

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