The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

Where Does Your Community Support Begin?

Did you know Engenius is a member of the Inc. Small Giants Community?
It is a global membership organization focused on the promotion, implementation and advancement of running a successful values-driven business.

Recently, Engenius’ very own Chris Manley wrote a blog post for the Small Giants website about how businesses can start supporting their communities. It’s so good, we decided to share it here too!

Where Does Your Community Support Begin?

by Chris Manley, Co-Founder, Engenius

So your company wants to begin building a bridge to your community… it’s not something that you’ve been doing, but you’ve decided now is the time. Where do you start?

The answer is simple: with your people.

Ask your team, “Where are you volunteering?” The answers you get might surprise you. In our small company, nearly every single employee was already volunteering somewhere. Several were serving on committees and boards of local nonprofits.

Once you figure out what passions already exist within your team, there are three simple steps I recommend:

  1. Support the organizations where your employees serve. Become a business supporter or buy a table at their big event. Show your employees you support their community service.
  2. Consider giving paid days off for volunteering. This goes an extra mile past financial support and allows your people to reconnect with their community service. It also encourages those uninvolved folks to get their hands dirty.
  3. Figure out ways your company can support these organizations with your own services. By leveraging your own products or services, you can make a bigger impact at a smaller cost.

Whether this is your company’s first foray into community support or you’re a pro at it, talk to your people. Find out what gets them excited and jump in head first – they’ll be ecstatic you did.

About Chris Manley

Chris Manley is co-founder, team leader, and chief strategist with fifteen years experience in marketing communications. A native of the Upstate, he also leads a nonprofit (ReWiGo), is passionately involved in the Greenville community, and is the SBA’s 2013 S.C. Young Entrepreneur of the Year (not to mention, a husband and father of two!)

To learn more about the Inc. Small Giants Community, visit their website here.

Industry Spotlight: For the Love of Food

Ah, Thanksgiving…

The turkey, the sides, and the pies! There’s no doubt that Thanksgiving revolves around the food. Yes, family and thankfulness are involved, but families usually join together to eat, and we’re always thankful for a feast. So, again… it’s all about the food.

So what do Thanksgiving and Engenius have in common?

A love of food.

After all, our office is located right downtown in one of “the South’s tastiest towns,” according to Southern Living. We’re steps away from some of the best restaurants in the Southeast. Any type of food you can possible imagine—steaks, sandwiches, Thai, tapas—is right at our doorstep. But, even more so, Engenius is passionate about food because we’re fortunate to be able to work with some of the best in the industry – you can check some of them out on our portfolio here.

Though Engenius has several clients in the food industry, it’s just one of the many sectors of the South Carolina Upstate that we are proud to serve. Others range from construction to non-profits, and every type of growing business in between.

So … happy eating and happy Thanksgiving!

A Magical Room and a Fire-Breathing Dragon

“Creativity” is a word that’s often thrown around and overused in our industry— to the point that it often doesn’t mean anything.

But one area that could often legitimately use some creative TLC is in the decision-making process. I’m not talking about creative results, per se; I’m talking about breaking assumptions in problem-solving. And, not to brag, but we like to think we’re pretty good at this.

If you consider yourself a creative person—or even if you don’t—you’ll enjoy a recent article from about applying lateral thinking to your creative work. It presents an interesting, hypothetical dilemma to make its point:

Pretend that you’re trapped in a magical room with only two exits. Through the first exit is a room made from a giant magnifying glass, and the blazing hot sun will fry you to death. Through the second door is a room with a fire-breathing dragon. Which do you go through?

To find out the answer and for five steps to train yourself in sideways problem solving, check out the article here.

And if you’re looking to work with a web agency that is passionate about breaking assumptions, give Engenius a call…because we say that if Shrek and a donkey can defeat a dragon, then so can we.

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