The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

How Website Design Affects Traffic: 5 Key Elements

The content of your website is extremely important, but increasingly, visitors to your site won’t consume or share your awesome content if the user experience on your website is poor.

The bottom line question is, “How easily can visitors navigate your website to find the information that they came for in the first place?” For instance, you have probably tried to reach a website that took forever to load, causing you to give up and go somewhere else. Maybe you visited a site that had endless paragraphs of text on the home page — like most people, you probably didn’t read every word carefully. If you have a hard time interacting with a website, are you going to revisit it or recommend it? Unlikely.

If your site isn’t optimized for a great user experience through effective design, you will sacrifice traffic.

Check out this infographic from Red Website Design showing five design factors that dictate how users will experience your website.

5-website-design-features-that-are-stopping-your-traffic-from-growing

Be More Productive in the Afternoon: Brewing Iced Coffee at the Office

Jim is a hard worker. He didn’t think his hard-earned graduate degree would plop him into a cubicle next to ‘Stuck-Up’ Susan and ‘Try-Hard’ Timothy in the office of a small business he had never known existed.

Jim has big dreams of success and a raise. So, he shows up to work everyday with a hot cup of coffee and a heart full of motivation. He’s energized and ready to go, cranking out quality work all morning long. He generally has lunch around noon with a potential client, making many sales over deli sandwiches.

But Jim has a problem. Everyday at approximately 2:18 PM, Jim goes from fired up and taking on the world to drooling on his laptop, while ‘Try-Hard’ Timothy cranks out report after report in the cubicle next door.

What is Jim missing?

Iced coffee!

iced coffee 2

Maybe you’ve tried to make a batch of iced coffee at the office before. Let me guess: stale taste, watered down, cream doesn’t mix well, spew it out of your mouth and ruin your keyboard?

Here at Engenius, we believe in excellent work all day long. Rather than dozing off at 2:00 PM, you could be producing the best work of your life through afternoon. Here’s how!

Brewing great iced coffee in a basic coffee maker in 5 easy steps

iced coffee 1

1. Clean that machine

If someone made a morning batch of coffee, you’ve gotta get that bad boy sparkling clean before you even think about making a fresh batch. Run a full pot of water through the coffee maker without any coffee for a thorough clean. If you choose to use soap, run two more pots of just water before brewing. No one wants soapy coffee.

2. Pick the right product

Not all coffees work well iced. Find yourself a light, floral roast–maybe something a little fruity or nutty from Central Africa or Latin America.

3. Brew Double Strength

Whatever your normal grounds-to-water measurements are (we suggest two tablespoons per 8 fluid ounces water), use twice as many grounds. We’re about to throw that delectable caffeine juice over some ice. Brewing double strength will keep the coffee from losing essential flavor notes and overall strength once it is diluted.

4. Pour Over Ice

You want to use the exact same amount of ice as you did coffee. So, if you brewed 20 fluid ounces of coffee, you will want 20 ounces of ice. You can probably just guesstimate. Make sure you toss that roasty goodness onto the ice ASAP so that you don’t lose any crucial aromatics. On this note, make sure your ice is quality. We use ice trays and fill them with good ol’ filtered water.

5. Refrigerate

Even though the ice has cooled down the coffee, keep the coffee refrigerated so that it stays fresh for the rest of the day.

Enjoy, have a productive afternoon, and bring home that raise!

Mobile Exceeds Desktop Internet Usage

In January 2014, for the first time, people spent more time on the internet on mobile devices than they did on personal computers, marking a new trend in internet use. We found this great post over at searchenginewatch.com.

Time Spent on Internet Desktop vs Mobile

time-spent-on-internet-by-device-in-us

By now, most businesses recognize the need to utilize the internet for marketing, sales, customer service, and operations. However, while individuals have recently shifted to the mobile web, many business are still behind the curve in adopting their strategies accordingly. Now, businesses need to expand their ideas of using the internet and think about investing in mobile apps and responsive websites that will allow them to connect with more users for sales, research, and customer service.

How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates:

  • 99.5% access content/information
  • 63.1% access the internet
  • 62.1% check email
  • 49.2% listen to music
  • 46% play games
  • 41.7% download and use apps
  • 15% make purchases
  • 15% read a book

Interestingly, mobile internet isn’t just for consumers. Business executives lead the way in mobile adoption, so it’s important for B2B enterprises to also plan to interact with their clients on the mobile web. Interestingly, executives rely upon mobile devices (tablets and smartphones) to conduct business research more frequently in the evenings than any other time of day.

Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.

  • 92 % of executives own a smartphone used for business.
  • 77 % of executives use their smartphone to research a product or service for their business.
  • 93 % of executives will purchase that product via the internet using a laptop or desktop.
  • 86 % use their tablet and 72 % of executives use their smartphone to conduct research for products or services for their business.

Business Product Research on Mobile

do-b2b-professionals-research-business-purchases-on-mobile-devices

Whether your day-to-day focus is business management, marketing, sales, SEO, social media, advertising, software development, or customer relationship management, the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.

Some organizations may continue to view mobile as an “add-on” or supplementary effort when planning for digital interaction with customers. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.

See original post at searchenginewatch.com

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