The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

Mobile Exceeds Desktop Internet Usage

In January 2014, for the first time, people spent more time on the internet on mobile devices than they did on personal computers, marking a new trend in internet use. We found this great post over at searchenginewatch.com.

Time Spent on Internet Desktop vs Mobile

time-spent-on-internet-by-device-in-us

By now, most businesses recognize the need to utilize the internet for marketing, sales, customer service, and operations. However, while individuals have recently shifted to the mobile web, many business are still behind the curve in adopting their strategies accordingly. Now, businesses need to expand their ideas of using the internet and think about investing in mobile apps and responsive websites that will allow them to connect with more users for sales, research, and customer service.

How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates:

  • 99.5% access content/information
  • 63.1% access the internet
  • 62.1% check email
  • 49.2% listen to music
  • 46% play games
  • 41.7% download and use apps
  • 15% make purchases
  • 15% read a book

Interestingly, mobile internet isn’t just for consumers. Business executives lead the way in mobile adoption, so it’s important for B2B enterprises to also plan to interact with their clients on the mobile web. Interestingly, executives rely upon mobile devices (tablets and smartphones) to conduct business research more frequently in the evenings than any other time of day.

Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.

  • 92 % of executives own a smartphone used for business.
  • 77 % of executives use their smartphone to research a product or service for their business.
  • 93 % of executives will purchase that product via the internet using a laptop or desktop.
  • 86 % use their tablet and 72 % of executives use their smartphone to conduct research for products or services for their business.

Business Product Research on Mobile

do-b2b-professionals-research-business-purchases-on-mobile-devices

Whether your day-to-day focus is business management, marketing, sales, SEO, social media, advertising, software development, or customer relationship management, the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.

Some organizations may continue to view mobile as an “add-on” or supplementary effort when planning for digital interaction with customers. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.

See original post at searchenginewatch.com

The Rise of Content Marketing

Content marketing is proving to consistently be a top marketing strategy—within both the B2C and B2B industries.

A recent study estimates that over 70% of marketers are increasing their content marketing investment in 2014. Their findings prove what many of us in the industry already know: the VALUE of content marketing is well worth the expense.

As a result of content marketing initiatives, the same study shows that:

  • 75-80% of companies have experienced an increase in awareness building.
  • Nearly 75% of respondents report an increase in web traffic.
  • Over 60% indicated an increase in the quality and quantity of leads in their pipeline.

Here are some more fun facts about content marketing:

Infographic_content_marketing-640x2823

Though the benefits of content marketing are evident, we also know it can be a challenge for small to mid-size businesses to execute such a strategy. Many of our clients struggle to find the time or staff resources to pull it all together.

That’s where Engenius can help. Our staff will work alongside your company to integrate content marketing into your overall strategy. We put together the content and—after gaining your approval—schedule it to go out, leaving you to focus on the day-to-day operations of your business.

Sources:
http://www.business2community.com/content-marketing/how-content-marketing-helps-demonstrate-thought-leadership-and-boosts-seo-0193245#!Bmmz4
http://www.curata.com/press/press-release/?article=920

It’s Engenius Grants time!

Nonprofit organizations are vital to our local community.

These are the groups that look after underserved populations and often fill the gaps left by private and government sectors—whether in environmental protection, cultural advancement, medical research, or aid for the homeless.

Nonprofits improve the quality of life in our community and create opportunities for service and giving—but the financial impact of nonprofits is significant as well. According to The Independent Sector (a national nonprofit resource center), the nonprofit community:

  • Provides 5.5% of the nation’s entire GDP or $805 billion worth of output
  • Employed 13.7 million individuals in 2010, or approximately 10% of the country’s workforce
  • Generated an estimated $298.42 billion in total charitable giving in 2011

Now for the fifth consecutive year, Engenius will award grants that include a complete web communications overhaul for local nonprofits. This year we will give over $19,000 through our grants program alone.

2014 GRANT APPLICATIONS ARE NOW AVAILABLE.

Since 2010, Engenius has invested over $70,000 into our community through nonprofit services and support. Some of our past grant recipients include Pendleton Place for Children and Families, Gardening for Good, Camp Opportunity, and Loaves & Fishes—and we can’t wait to contribute even more in the years to come.

Grant applications will close on April 30, and the recipients’ new sites will be unveiled this fall.

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