You may have heard about the update Google made to its search algorithm earlier this week. In a nutshell, it means that Google will give greater priority to mobile-friendly websites in its search results. Considering that Google tweaks and adapts its search algorithm pretty much on a daily basis, this particular change created significant hype…
- By it’s own admission, Google—on its official Webmaster Central Blog—states, “This change … will have a significant impact in our search results.”
- Businessinsider.com published an article with the heading “Google is making a giant change this week that could crush millions of small businesses.”
- An article from Wired.com boasted the heading “Google’s Search Update Will Remake the Web in It’s Own Image.”
- By comparison, TheNextWeb.com rather conservatively summarized with “This is one of the biggest changes to the Google algorithm in years, so it’s one to take seriously.”
Still, the algorithm change has been given the nickname “Mobilegeddon” for the impact it will have on millions of websites. It’s no secret that a majority of users have switched from desktop to mobile when consuming web content. Unfortunately, many businesses haven’t followed suit.
To find out how your business’s search results will fare in the aftermath of “Mobilegeddon,” Google has graciously provided the handy “Mobile-Friendly Test.” Simply enter a web page’s URL and it will analyze and report on the page’s mobile friendliness.
And if the results are bad, have no fear still. You’ll likely what to update your website to a responsive design as soon as possible, so simply…
…like Engenius. We’ve been building mobile-friendly websites with responsive design since 2013.