The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

Engenius Core Values: Integrity

Our good friend Abe Lincoln once said, “The man who can’t make a mistake can’t make anything.”


Integrity can be a vague principle. At Engenius, maintaining the highest integrity means we are loyal people of honor, devoted to everything we do. Again, sounds awesome, but what does this look like? Is it really all that honorable that we don’t lie and that we’re devoted to our work?

Sometimes integrity can’t be seen until something goes wrong.

We own our mistakes. Mistakes happen. It’s in times we’ve messed up that our integrity stands out. When we realize we’ve over-promised or under-delivered, we aren’t afraid to get vulnerable and admit it. And we not only admit our mistakes, but we do all we can to fix them. In a culture that often throws free coupons at you, we aim to make it right.

This doesn’t mean we look for opportunities to mess up so that our integrity can shine. Our integrity can also be seen in the way we seek to avoid mistakes.

We lead with honesty. We are at times approached with needs that we may not be able to meet. In an industry that is notorious for over-promising and under-delivering, we seek to be different. It’s our aim to be transparent and honest in setting expectations. We aren’t afraid to be up-front and honest about what we can deliver.

We commit to projects. When we are up-front and honest in setting project expectations, it frees us to be fully devoted to our work. Our clients can bank on us working our tails off and going above and beyond to exceed the expectations we set. On the rare occasion we fall short, we own that shortfall.

A business doesn’t have to sacrifice profits to operate with integrity.

Check out the rest of our Core Values series:
People: July 14
Passion: July 28
Progress: August 11
Innovation: August 25

Why Engenius?

Believe it or not, Engenius is actually spelled correctly. We may certainly have times of ingenious activity within our four walls – but our name is a blend word made up of letters from two other words, similar to smog (a blend of smoke and fog) and guesstimate (a blend of guess and estimate).

Those two words are engine and genius.

For the engine, it’s not just any engine. Go backwards a few generations and paint a picture of what engines plowed across the continent during the Industrial Revolution and fruition of manifest destiny… connecting two coastlines via the locomotive. The tenacious spirit behind this steam-fired beast of power drove every spike in the transcontinental railroad. That era’s same spirit later trudged a modern wonder in the Panama Canal. An engine to us is that unquenchable thirst to keep going… no matter what, we keep moving forward at an unstoppable pace.


The genius side is equally a quest – not an inference that we’re there yet… but that’s our goal. We bring smarts to the table of everything we do, delving through research and materials to produce the best, smartest work for our clients. We do things intelligently and methodically. In all ways that we do things, we seek to do it as perfectly as we can.

Two weeks ago I was speaking at a conference in Tennessee that I’ve spoken at for several years now. One morning I was at the coffee bar filling up my mug when an attendee came up to say hello. She said, “I want you to know how much I appreciate what you’ve been teaching and that it really does make a difference.” She told me about how, before attending last year’s conference for the first time, their e-mail marketing open rate was in the low teens. She then went on to tell me, “We went back home and started incorporating some of the tips you taught. Now we’re getting open rates between 30-35%. I just want you to know that what you told us really works.”

It’s not magic that I was teaching – just tips and practices that I learned from spending a bunch of time making sure I’m as “genius” as I can be on the topic.

Those two parts – engine and genius – has led Engenius to incredible growth since 2011, and to great success for our clients. It’s a name that means a lot more than some might see with the naked eye… to us, it’s a mission.

Why It’s a Game Changer

You may have heard about the update Google made to its search algorithm earlier this week. In a nutshell, it means that Google will give greater priority to mobile-friendly websites in its search results. Considering that Google tweaks and adapts its search algorithm pretty much on a daily basis, this particular change created significant hype…

  • By it’s own admission, Google—on its official Webmaster Central Blog—states, “This change … will have a significant impact in our search results.”
  • published an article with the heading “Google is making a giant change this week that could crush millions of small businesses.”
  • An article from boasted the heading “Google’s Search Update Will Remake the Web in It’s Own Image.”
  • By comparison, rather conservatively summarized with “This is one of the biggest changes to the Google algorithm in years, so it’s one to take seriously.”

Still, the algorithm change has been given the nickname “Mobilegeddon” for the impact it will have on millions of websites. It’s no secret that a majority of users have switched from desktop to mobile when consuming web content. Unfortunately, many businesses haven’t followed suit.

To find out how your business’s search results will fare in the aftermath of “Mobilegeddon,” Google has graciously provided the handy “Mobile-Friendly Test.” Simply enter a web page’s URL and it will analyze and report on the page’s mobile friendliness.

And if the results are bad, have no fear still. You’ll likely what to update your website to a responsive design as soon as possible, so simply…

Keep Calm

…like Engenius. We’ve been building mobile-friendly websites with responsive design since 2013.

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